Fidelity Investments is a multinational financial services corporation based in Boston, Massachusetts. In 2015, Fidelity launched a regional campaign called "WIN LOCAL." The company collaborated with a series of artists, out of which Adam was selected to portray the Minneapolis Region. Fidelity used the finished product for various promotions including magazine, radio, and billboard advertisements. Ultimately hoping to voice their mission to invest time and attention on a local level and find a personal touch in finance.