"Better Beer Society is an organization dedicated to the education, growth, and awareness of craft beer. [They] consult directly with retailers and help them achieve maximum quality in their establishments when it comes to selling and serving craft beer."

And that's what the BBS is all about. Making establishments who serve/sell beer even better at it. They reached out to Adam to create a logo which is used on everything from their website, online promotions, posters, flyers, and merchandise.