"Better Beer Society is an organization dedicated to the education, growth, and awareness of craft beer. [They] consult directly with retailers and help them achieve maximum quality in their establishments when it comes to selling and serving craft beer." -www.betterbeersociety.com
And that's what the BBS is all about. Making establishments who serve/sell beer even better at it. They reached out to Adam to create a logo which is used on everything from their website, online promotions, posters, flyers, and merchandise.