Target, partnering w/ the United States Soccer Foundation (USSF) transformed a few older, dilapidated park spaces across the country into soccer pitches/fields that communities can use and enjoy. From the perspective that soccer is a gateway to life skills, the art installation is to give kids the feeling that when they play soccer every day, they feel better about themselves and what they did that day.
A dovetail to this project was a fan gift/photo booth with Minnesota United FC where Adam’s work was woven into a wool scarf and 3D photo booth. Go Loons!
